Step 1: don’t screw it up
Failed step 1
May 20th 2013,
Yahoo announced a $1.1 billion deal for blogging site Tumblr early Monday, and said it “promises not to screw it up.”
June 13, 2017
Verizon completes its $4.48 billion acquisition of Yahoo; Marissa Mayer leaves with $23 million. Verizon says it has completed its $4.48 billion acquisition of Yahoo. The assets acquired from Yahoo will be combined with AOL brands under a new subsidiary called Oath, headed by former AOL CEO Tim Armstrong.Jun 13, 2017
06/15/2018
https://www.wired.com/story/can-verizon-build-a-strong-brand-from-the-bones-of-yahoo-and-aol/
Rule 1 – If they make millions of dollars…. and it is not reinvested…
They will screw it up, because they are not invested…
~Primal